After working with their exhibition company for a period of time,our global client client approached us with a view to ‘refreshing’ their stand at the Expo Real event in Munich. Shared consensus was that the existing design lacked flair and creativity. Our brief was very much to enhance the existing structure, (which could not be changed)showcase the client’s global reach graphically whilst making an impression at what is an extremely competitive annual exhibition.
Although client brand guidelines had to be followed closely, our suggestion to using word clouds, emphasising key mission statements within the business, and the design of a vector globe treatment, stretching over three large stand sides, provided an end result that was imposing as it was eye-catching, ensuring that it that stood out head and shoulders over neighbouring competitors stands.
As a result of this work, Simon Prickett have again been asked to provide design and consultancy input to this years stand.